As the Creative Director for this special rollout project, I led the full creative execution of Coco Louie’s official morning show announcement with DTLR Radio. From scripting the narrative to shaping the visual language, I oversaw every detail—from pre-production planning and directing the on-set vision, to editing and graphic design. The goal was to deliver a sleek, high-energy video that captured Coco’s bold personality while introducing her as the new voice of mornings at DTLR Radio. This piece served as a key moment in her transition into the platform, ensuring her debut felt both impactful and seamless.

More info: https://dtlrradio.com/coco-louie/